Search Advertising On Google Offers Lowest ROI

According to Efficient Frontier’s “US Search Engine Performance Report: Q2 2008,” based on data from a fixed set of large-scale search advertisers,
“Google accounted for 77.4% of US search engine ad spend in the second quarter, an increase of 2 percentage points over 2Q07.”

Source: www.internetrack.blogspot.com

Nutrition Information: Most Researched Wellness Topic Online

“Two out of three (66.2%) online adults use the internet to gather wellness information – and women are significantly more likely than men to do so – 71.7% versus 60.5%.”

Source: www.internetrack.blogspot.com

PC Emerges As A Primary Source Of Entertainment

“Some 36% of all entertainment is now consumed via computers that underscores the central role of the PC as a primary access point for entertainment.”

Source: www.internetrack.blogspot.com

Can We Trust Web Completely?

Everyone is aware of Amazon being down for several hours over two business days, and by some estimates losing more than a million dollars an hour in sales.

Source: www.internetrack.blogspot.com

Luxury Goods Retailers Don’t Seem To Care About Consumer Reviews

“While retailers of luxury goods understand the importance of search engine optimization and offering a wide variety of products online, they fall short in building online communities.”

Source: www.internetrack.blogspot.com

Internet’s Influence Way Ahead Of Television

“The internet has almost double the influence of television in consumer decision-making in the UK, Germany and France.”
Source: www.internetrack.blogspot.com

 

Lose Consumer Confidence By Exposing their Personal Information

“Organizations that expose consumer data pay a big price in consumer confidence, but can satisfy most customers by offering them fraud-prevention services.”
Source: www.internetrack.blogspot.com

 

Interactive Media Advertising Grows At The Cost Of Traditional Media

“Interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline.”
or further reading, visit www.internetrack.blogspot.com

 

Want To Succeed In Retail: Integrate Online Research & Offline Buying

In a session called “What’s that shopper worth? Measuring the offline impact of an online visit” Ken Cassar, vice president, industry solutions analytics, Nielsen Online, offered a glimpse into the research firm’s recent finding exploring cross-channel shopping behavior. He shared data from a Nielsen Online survey on how shoppers arrived at their purchases in two categories: consumer electronics and pet food.

Online Lead Generation Gaining Importance

“The vast majority of company respondents (82%) and agency respondents (85%) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months.”
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