In a session called “What’s that shopper worth? Measuring the offline impact of an online visit” Ken Cassar, vice president, industry solutions analytics, Nielsen Online, offered a glimpse into the research firm’s recent finding exploring cross-channel shopping behavior. He shared data from a Nielsen Online survey on how shoppers arrived at their purchases in two categories: consumer electronics and pet food.
Tags: Ecommerce, Online Product Research, Online Retail, Online Shopping
