According to Efficient Frontier’s “US Search Engine Performance Report: Q2 2008,” based on data from a fixed set of large-scale search advertisers,
“Google accounted for 77.4% of US search engine ad spend in the second quarter, an increase of 2 percentage points over 2Q07.”
Source: www.internetrack.blogspot.com
Everyone is aware of Amazon being down for several hours over two business days, and by some estimates losing more than a million dollars an hour in sales.
Source: www.internetrack.blogspot.com
“Organizations that expose consumer data pay a big price in consumer confidence, but can satisfy most customers by offering them fraud-prevention services.”
Source: www.internetrack.blogspot.com
“Interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline.”
or further reading, visit www.internetrack.blogspot.com
In a session called “What’s that shopper worth? Measuring the offline impact of an online visit” Ken Cassar, vice president, industry solutions analytics, Nielsen Online, offered a glimpse into the research firm’s recent finding exploring cross-channel shopping behavior. He shared data from a Nielsen Online survey on how shoppers arrived at their purchases in two categories: consumer electronics and pet food.
“The vast majority of company respondents (82%) and agency respondents (85%) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months.”
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